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Yet participants’ performance was not improved even when they were given specific instructions to do so.

That is, direct and explicit instructions to think outside the box did not help.

That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminated—and therefore, much more dangerous—metaphor that out-of-the-box thinking spurs creativity.

After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face.

In other words, the “trick” was revealed in advance.

Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?

The first group was given the same instructions as the participants in Guilford’s experiment.

The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.

Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.

"Of all the weapons in the vast Soviet arsenal, nothing was more profitable than Avtomat Kalashnikova model of 1947. One thing is for sure, no one was lining up to buy their cars."Everyone loves flashy magic, BFGs, and big, thundering tanks. Day or two in the jungle and your blaster'll never fire again.

It's so easy, even a child can use it; and they do. After that comes vodka, caviar, suicidal novelists.

In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.

If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.

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