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Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind — one that reflects a company’s own strengths and weaknesses as well as those of its competitors.Our goal is to help you create a “Unique Competitive Advantage” that is sustainable.

The conversation path will determine your relationships.

Our Client Needs Analysis and subsequent marketing recommendations are based on one of the leading marketing books of all time: “Positioning, the Battle for Your Mind” by Jack Trout and Al Ries.

It is the first book to deal with the problems of communicating to a skeptical, media-blitzed public.

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