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It’s also equally important that your site stays “fresh” with regular content updates and improvements.

Our blog service will help you reach new audiences and educate your existing customers.

We'll also want to make sure that these keywords are all linguistically similar: that way, we can easily write ad text variations that speak to the entire Ad Group.

You can use the Free Keyword Tool to find other keyword terms that are closely related, starting with the most popular keywords: You can then download the full list of keywords in a CSV format that you can upload right into Ad Words!

Given that, do you really want to pay month after month for a service you’re not even sure is getting any results? While other SEO companies hide behind “no guarantees” policies, we believe so strongly in our ability to boost your rankings that we guarantee you’ll never pay a dime until we can prove results. Companies maintaining active blogs receive 97% more links to their websites.There are a number of best practices and a handful of potential issues which arise when incorporating high-traffic keyword terms into your search campaigns: But, for all the buzz surrounding long-tail keywords, there's still a lot of traffic in the high-traffic, most searched words (go figure).So the question becomes how to attack high-volume keywords within your search marketing campaign. Popular keywords are often the most expensive keywords.For this reason, if you want your Ad Words ad to rank for a popular keyword, you'll need to improve Quality Score in order to lower the amount you're bidding on it within your pay-per-click campaign.The Quality Score algorithm is based on a few core elements, and they all revolve around relevance.

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